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According to historically reliable literary accounts, medieval India witnessed a massive religiousrenaissance centered largely on the popular mysticism of the congregational chanting and singing of the names of God. This litany often took the form of the Maha-mantra: Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare. Thegreat sixteenth-century saint Sri Caitanya, Himself worshiped as an incarnation of Lord Krishna, first turned this public congregational chanting (sankirtana) into a mass movement in Bengal and then spread it to other parts of India. Not meant to remain confined even to India, Caitanya style sankirtana has in recent decades appeared on Western shores, where members of the Hare Krishna movement, modern followers of Sri Caitanya, publicly chant in the streets of major cities. Why the profound effect on human consciousness? How is this process of Mantra-meditation performed? What are its effects? Why its universal appeal, which appears to transcend all historical and cultural bounds? To gain a deep understanding of these matters, we will need to explore the theological and mystical literature of the Vaishnava tradition. Sri Namamrita or the nectar of the Holy Name dwells deep into the theology and practice of the Holy Name and offers inspiration to sincere seekers to take up the practice of mantra meditation and experience transcendental ecstacy!